an ancient alternative as sweet as sugar, but without the metabolic consequences


What is vitaSWEET?


vitaSWEET is a natural alternative to table sugar and high fructose corn syrup, that is 0 on the glycemic index, meaning that it has no effect on blood glucose levels.

vitaSWEET is formulated with two simple ingredients: monk fruit and erythritol.

Monk fruit or luo han guo is native to southern China and northern Thailand, and It has almost 300 times natural sweetness than that of sugar.  It has been used for centuries in traditional Chinese medicine as a cold and digestive aid. Monk fruit was first mentioned in the records of 14th century Chinese monks.

Erythritol is a naturally occurring sugar alcohol derived from fruits and plants.  Vita Columbia’s unique blend of both monk fruit and erythritol is as sweet as sugar, and can be used as a 1-to-1 replacement in recipes.

vitaSWEET is also stable at high temperatures and can be used in cooking and baking.

vitaSWEET is safe for use in pregnancy and for children and pets.



Sugar and Modern Disease?


Much of illness afflicting modern society can be attributed to changes in eating patterns. In the past 160 years the amount of sugar consumed by society has exploded, attributed to the mechanization of sugar production. This trend is not limited to the developed world, but has impacted almost every country on the planet.

Emerging research has identified added sugar consumption as a significant risk factor for many diseases including:

  • Dental Caries
  • Diabetes Mellitus
  • Obesity
  • Heart Disease
  • Hypertension
  • Cancer
  • Rheumatoid Arthritis
  • Inflammatory Bowel Disease (Crohn’s Disease, Ulcerative Colitis)
  • Alzheimer’s Disease
  • Parkinson’s Disease
  • Multiple Sclerosis
  • Autism
  • Vascular Dementia
  • Cataracts
  • Sacropenia
  • Premature and accelerated aging
  • Childhood Asthma
  • and many others

One simple method to reduce dietary sugar consumption is through the substitution of sugar for an all-natural alternative such as vitaSWEET, which is as sweet as sugar, zero calories, has no effect on blood glucose levels, and is safe during pregnancy and for children.


Learn more in the following article from the Journal of Vita Columbia:
Sugar and Modern Disease: Substitution with vitaSWEET to Reduce Added Sugar Consumption

vitaSWEET vs Alternative Sweeteners


The glycemic index is a number from 0 to 100 assigned to a food, with pure glucose arbitrarily given the value of 100, which represents the relative rise in the blood glucose level two hours after consuming that food.

vitaSWEET is 0 on the glycemic index.



The Problem with Stevia

Stevia is 200 times sweeter than sugar, but in its raw form it has a very unpleasant aftertaste. For this reason chemicals to rid the aftertaste are added, such as maltodextrin, which has an even higher glycemic index than glucose!

What is even more problematic is that it is not required to add the added chemicals on the label as they usually contain less than 0.5 grams.